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In this interview, Dr. Mahendra Chaudhari, Director at PoultryTechSolutions, shares a sharp, ground-level view of the realities facing the poultry industry today. ...
Dr. Pradeep Krishnan explains how responsible sourcing, efficient feed use, and measurable tools like Inosust®are driving real impact. With limited resources and a growing global population, sustainable production is the only path forward. ...
Anita Menconi, Regional Business Director, Specialty Nutrition, Americas at Evonik, explains how this probiotic simplifies life for feed manufacturers and producers. From operational ease to compatibility with AGPs and anticoccidials in complex feed programs, she breaks down why flexibility and stability matter in real-world production systems. ...
Amit Das, Business Development Executive at Hitech Hatch Fresh Pvt. Ltd., discusses avian influenza mitigation, raw material price volatility, and data-driven procurement strategies. Highlighting integration-scale production, vaccination planning, and sustainable protein delivery for Indian and rural markets. ...
Mr. Uday Singh Bayas, President of IPAMA (Indian Poultry Equipment Manufacturing Association), shares his perspective on the role of industry leadership in shaping the future of India’s poultry sector. He points out how transparent, forward-thinking leaders and sustainable growth strategies are positioning India as a global force in egg and poultry production.
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Dr. Debaraj Das, consultant and management advisor, breaks down why 2025 became one of the toughest years for poultry: oversupply, falling prices, and heavy losses. He explains the stalled growth in protein consumption and why 150 eggs per capita remains unlikely. ...
Max Obers, CEO at HATO Agricultural Lighting, explains how research and development drive HATO’s long-term innovation strategy in livestock lighting. He details how scientific research, field data, and customer feedback are integrated to design advanced lighting systems that improve animal behavior, welfare, and production efficiency across diverse livestock operations. ...
Veterinary APIs Price Index (VPi): March 4th 65.95 March 11th 66.35 March 18th 67.14 March 25th 67.57 Market trading sentiment has notably intensified, propelled by widespread price hikes across major categories, resulting in an increase in market inquiries and procurement. The veterinary APIs market is exhibiting robust performance overall, characterized by active inquiries and a favorable procurement environment. The market trend in the latter half of the...
Introduction In recent years, chicken meat has undergone a surge in popularity, outpacing other meats as a result of several key conditions. Competitive prices and lower cost than those of other meats (Augustyńska-Prejsnar et al., 2019; Dalle Zotte et al., 2020; Sujiwo et al., 2018), high-quality protein content (Chmiel et al., 2019; Yalcin et al., 2019), and appealing sensory qualities (Damaziak et al., 2019) have all contributed to the increase...
DESCRIPTION OF PROBLEM Soybean meal is the most commonly used oilseed meal in United States poultry diets. Soybeans are primarily grown for their oil content and a by-product of the oil extraction process is defatted soybean meal. Soybean meal is often referred to as the “Gold Standard” of protein ingredients used for poultry because it contains a high amount of protein, e.g., 44 to 49 % CP, and an amino acid profile that is complementary to that of corn and other cereal...
DESCRIPTION OF PROBLEM Considering the feed costs associated with producing broiler chickens can account for 60 to 70% of total production costs, the use of low-cost unconventional ingredients has become common practice when formulating diets. Such alternatives may include by-products that result from food crops used for human consumption. Global mushroom cultivation has increased over the last 30 yr (FAOSTAT, 2022), and as the world's second-largest producer of mushrooms,...
Garros Fontinhas, Global Category Manager for Feed Digestibility Portfolio at Adisseo, explains how decades of enzyme innovation, the Feedase holistic approach, and targeted solutions enhance nutrient release, sustainability, and gut health in animal production. ...
When it comes to setting minimum ventilation fan runtimes during cold weather it is important to keep in mind that one of the primary objectives of minimum ventilation is to manage house moisture levels. Too much fan runtime will not only result in excessive moisture removal from a house, leading to dry, dusty conditions which can lead to bird respiratory issues, but it will also result in high heating costs. Conversely, if the minimum ventilation fans are not operated enough, too little...
Mr. O P Singh, Managing Director at ABTL speaks about the silent protein crisis.
He points out why protein deficiency remains an untold challenge and how balanced nutrition can shape healthier generations. A critical conversation on food, education, and the future of a nation....
In this interview, Suresh Chitturi, Managing Director of Srinivasa Farms, reflects on six decades of building the poultry industry in India. He shares key milestones, recent strategic shifts in genetics, rapid growth with Hy-Line, and the company’s long-term vision of supporting farmers, driving profitability, and strengthening rural economies across India. ...
Cristabel Huerta López, Livestock Lighting Consultant at HATO Agricultural Lighting, shares how lighting has become a critical component of climate management in modern poultry houses. ...
Dr. Pradeep Krishnan explains Evonik positions itself as a trusted value partner, delivering products, services, and concepts that strengthen sustainable outcomes for producers. Through precision nutrition, the company improves protein and energy efficiency, boosting performance while lowering environmental impact. ...
Jana Brackenridge (Adisseo) explains how precision nutrition tools, NIR technology, and digestibility testing help poultry producers reduce feed costs, improve efficiency, and maintain bird performance with greater confidence. ...
Mike Persia (Virginia Tech) explains the performance benefits of supplementing direct-fed microbials to laying hens, as observed in his research, in this Engormix interview at IPPE 2026 in Atlanta. ...