Phodé launches Win´Ox®, a potent antioxidant for nutritional and technological applications in animal feed

Rennes (France), SPACE, the International Livestock Trade Fair, September 15, 2009. Olfaction and nutrition specialist Phodé broadens its animal nutrition offer with Win'Ox^®, a powerful antioxidant rich in polyphenols based on grape extracts. Win'Ox^® is manufactured in France by Grap'Sud, one of the world's leading producers of grape extracts. This natural antioxidant is designed for technological applications (preservation of feed and premixes), as well as nutritional applications. Antioxidant supplementation is particularly recommended during periods of oxidative stress: reproduction, gestation, lactation, weaning, feed transitions, heat stress, hatching...

Grape is particularly rich in polyphenols, known for their high antioxidant power and capacity to scavenge free radicals. Win'Ox^® is a grape extract containing at least 50% total polyphenols (minimum guaranteed, gallic acid equivalent- FOLIN method).  Moreover, Win'Ox^® polyphenols contain high level of procyanidins, described as the most potent anti-radical compounds among grape polyphenols (quantification by the vanillin method).

Win'Ox^® antioxidant power, assessed using the ORAC method (Oxygen Radical Absorbance Capacity), is superior to that of many other natural sources of antioxidants: from 2.5 (minimum guaranteed) to 3.5 fold the antioxidant power of Vitamin E. The ORAC method used to measure a compound antioxidant potential is a method officially recognized by the United States Department of Agriculture (USDA).

The Grap'Sud group serves the nutraceutical, agro-food and agriculture businesses. Win'Ox^® is extracted from grape marc (whole extract) by aqueous extraction, through a process which ensures optimal preservation of the polyphenols properties. Grap'Sud, a ISO9001 v2008 certified company, fully controls the traceability of its raw materials and guarantees the origin (french vineyards of the Languedoc region) of the grape marc involved in Win'Ox^® production.

The bioavailability of grape polyphenols has been proven in several scientific studies. In ruminants, Gladine et al., (2007) have shown that grape extract can increase plasma antioxidant potential, demonstrating that grape polyphenols resist rumen digestion. In monogastrics, trials in chicken broilers have also shown the bioavailability of grape polyphenols. They appear to be distributed, retained and remain functional in the muscles (Brenes et al, 2008). Several studies have also shown the potential of grape polyphenols to improve the oxidative stability of meat products, a significant challenge for the meat industry.

Win'Ox^® represents a natural alternative to synthetic antioxidants and ideally complements Vitamin E to preserve the reproductive, growth and immunity functions of farmed animals and to enhance the stability of animal products. With Win'Ox^®, animals can now benefit from the famous « French Paradox », which has been linked to grape antioxidants.

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