India Poultry industry: opportunities and innovations

To stabilize the price, which is profitable to the growers, consumption should be increased with deep distribution and export options should be considered strongly.

Reaching out to distant places and to the villages, with proper chain systems (cola companies are easily reaching out) is most important.

Cold chains for the produce and ready-to-eat chicken will be most important. The Poultry Association can play a bigger role in creating a new market within India and of course export.

The requirement of next-generation to come into the poultry business is also very important and for this, their interest has to be triggered, profitability will draw their interest. The next generation can run and increase the business and for that price stabilizing is the most important

Gleaming analysis by Mr O.P.Singh.

1. More than 80% of Indians suffer protein deficiency, reveals study.

2. As many as 91% vegetarians and 85% non-vegetarians were deficient in proteins, the survey titled 'Protein Consumption in the Diet of adult Indians Survey' (Prodigy) revealed.

3. The survey also highlighted the myths that revolve around proteins and their consumption patterns across different regions of the country.

4. We have to come together to promote eggs and chicken to create awareness to society regarding its importance in day to day life,

5. Value added eggs and chicken will be an valuables item not only in urban areas but even in rural areas as income levels have substantially improved.

6. Marketing in rural India is a better tool to increase consumption of eggs and chicken.

7. Poultry producers should stand on one platform to spend money on advertising and marketing of eggs and chicken.

Mr. Singh precisely explained the opportunities for Indian poultry industry.

Considering the development of regional food recipes, logistics infrastructure, increase the production of maize and Soybean meal, identification of newer feed resources, optimum utilization of feed, Food safety, Marketing, customized solution to cater rural and semi urban sectors, Processing, exports and value addition products will help in development of poultry industry in India.