Wooden breast as a main meat quality problem

The topic is very educative and informative

Dear Vivek, we have conducted quite some research, trials and customer interviews on this topic. I agree with you that wooden breast is an important issue and can be an important cost factor. We found a correlation between bird weight and WB. As a tendency once you are beyond 2,2kg birds, likelihood of WB increases. Furtherly we found correlations between low muscle creatine levels and WB. By supplementing creatine in the form of Creamino (GAA), you can reduce WB. (we have studies and trials proving this. See as well Aviagen BMM, 2019, p30). There is surely no silver bullet for this topic, but a smart combination of additives (trace minerals, GAA, …) clearly helps to substantially reduce the impact of WB. br Robert