Transforming Animal Production in Africa

Last month, LIPTOSA made a strong statement of its commitment to the African market by participating once again in VIV Africa 2024, the leading trade show for animal production professionals in Sub-Saharan Africa. The event took place from October 2nd to 3rd in Kigali, Rwanda, attracting key stakeholders in animal protein production. This year’s show—hosted at the renowned Kigali Convention Centre—marked another important milestone for LIPTOSA as it continued to establish meaningful connections with African farmers, customers, and distributors.

Originally named Poultry Africa, the trade show has traditionally focused on the production of chicken meat and eggs, which are among the most prominent sources of animal protein in African countries. Rebranded as VIV Africa, the event aimed to expand its scope to include other sectors such as dairy and agriculture, with planned annexes like the Horti Agri Next (HAN) Pavilion and the Dairy Pavilion. However, due to space limitations at the Kigali Convention Centre, the focus remained predominantly on the poultry sector.

For LIPTOSA, this presented an excellent platform to engage with attendees about their extensive product portfolio. Notably, the promotion of the aquaculture product range, LIPTOAQUA, stood out as a major highlight. As the only exhibitor offering feed additives specifically aimed at fish feed manufacturing, LIPTOSA gained the attention and appreciation of aquaculture enthusiasts and industry professionals—a testament to the company's dedication to innovation and growth in emerging sectors of African markets.

LIPTOSA’s participation for the third consecutive edition of this trade show underscores its mission to provide effective, sustainable solutions for nutritionists, veterinarians, and farmers across Africa. This mission focuses on enhancing animal production performance while reducing reliance on antibiotics. LIPTOSA’s strategic plan for African markets is centered on three main areas:

1. Feed Manufacturing Additives for Feed Millers
LIPTOSA's feed manufacturing solutions emphasize three key objectives: improving livestock performance, enhancing feed quality, and reducing feed costs.

- Livestock Performance Enhancers:
- Customized premixes and concentrates
- Natural growth promoters (Hygen Pro range)
- Organic trace minerals chelated with Glycine (Glyadd range)
- Coccidia control solutions (Coccilip P)

- Feed Quality Improvements:
- Antioxidants (Liptoantiox)
- Feed preservatives and anti-Salmonella products (Liptol HPA, Liptomold)
- Mycotoxin binders (Fintox range)
- Pellet binders and quality enhancers (Binder Ultra)

- Cost Reduction:
- Digest Fast (emulsification improver)
- Meth Plus (DL-Methionine organic replacer)
- Naturcolin (organic choline chloride replacer)

2. Specialty Products for Livestock Production
LIPTOSA offers a variety of specialty products, including botanical and liquid formulations for enhancing livestock wellness and productivity

- Botanical specialties (e.g., Coccilip L, Hygen Pro Respir Fresh) - Liquid specialties for water acidification (Liptobac range) - Multivitamin solutions in liquid and water-soluble powder forms (Liptoaminovit L Hepatoprotector, Liptovit Multiadivit P) - Nutraceutical solutions (e.g., Hepalip L Plus, Immunolip L, Liptosafe 3.0)

3. Aquaculture Sector (LIPTOAQUA Range)
LIPTOSA is making strides in the aquaculture sector with an innovative product range designed to meet the unique challenges of fish feed manufacturing:

- Botanicals (Liptocitro Growth Plus, Liptocitro MMM) - Nutraceuticals (Digest Fast Aqua, iBooster) - Technological additives (Bacter Ext Acui, Liptocitro Flotation)

With Africa’s demand for animal protein on the rise due to population growth and increasing purchasing power, LIPTOSA’s diverse and comprehensive product range is well-positioned to address key challenges in the industry. By offering effective feed additives and solutions, the company aims to improve livestock sector performance, reduce costs, and promote sustainable production practices across the continent. Through continued innovation and meaningful engagement with the African market, LIPTOSA is committed to making a lasting impact in animal feed and aquaculture production.