In India during the last four decades the poultry and dairy industry have transformed from backyard farming to a commercial organized, scientific and vibrant industry but the issues of food safety and quality remain unaddressed. Poultry and dairy sectors play a significant role in improving the socio economic condition of the rural masses. Day by day the consumers are becoming more aware about sa...
Dr. Seema, It is definitely a super idea to have organic products. No matter if cost will be more but the main problem is authenticity of organic products. How a purchaser will be assured that a product is organic? Can we believe on what the label says?
the conventional farming which is now taken up in commercial way for poultry and dairy at many farms do not use any antibiotic and pesticides for growing fodder etc.we have to make the sample survey first about the residual image now prevailing nation wide with track record of inputs. The trend is ok but it will be dominated by large producers for motivating consumer through various projection all over the world. Free range poultry for egg and meat and free range dairy cattle for milk and milk products are thoughts of the section who can create difference and can motivate good consumers for paying more for unit of product. I see vegetables are sold with name organic there is no means to make a proper diagnosis as no tools for such concepts in market. Is there any regulation possible through legislation to introduce such organic concept and perhaps many farmers would agree that they are practicing even since long the organic farming. So there need to be some survey on the food contents of antibiotics and pesticides or any heavy metals or any other toxins etc and what is the threshold of tolerance by consumers. Even the vitamine and mineral levels are also need to be evaluated so that the consumers need to know what is safe for them. It seems a complex process which is linked with trade and business house can do a better job on this area for better volume of consumers through business models . It is because the average field farmers are always tensed how to get price of their produce. No thought have been put on marketing of organic products when normal marketing for a village farmer is always a struggle for survival in India.
Dear Dr Nanda & Dr Rath,
I agree with you,we need to do a survey for authenticity of these products, really no thought has been put on marketing of these products. Also we need to believe the labels for these products as the manufacturers have taken certifications & in India APEDA is involved.
But slowly the awareness of certifications in the consumers is also increasing and they are more worried about their health.
what actions can be taken for people who are not following the norms of Organic milk production but selling milk as organic by claiming it as Organic milk.