Nutrition, Technology and Rising Protein Demand

Dr. Abhijit Mishra, a poultry nutrition consultant with 23 years of experience, outlines the key challenges in India’s fast-growing broiler, breeder and layer sectors—disease pressure, raw-material quality and management. He notes that modern tools like sensors, NIR and advanced software remain underused. With rising protein demand and eggs as the most affordable source, he believes India will comfortably exceed future per-capita egg targets.