Nutrition, Technology and Rising Protein Demand
Dr. Abhijit Mishra, a poultry nutrition consultant with 23 years of experience, outlines the key challenges in India’s fast-growing broiler, breeder and layer sectors—disease pressure, raw-material quality and management. He notes that modern tools like sensors, NIR and advanced software remain underused. With rising protein demand and eggs as the most affordable source, he believes India will comfortably exceed future per-capita egg targets.
Appreciate your positive thinking. It is true that the demand for eggs and meat is rising; meeting the future per capita eggs and meat, is very difficult, unless several organisations and the government work together to achieve this goal.
I see the following constraints, continuous availability of good quality feed ingredients, proper hygiene and sanitation, disease control programs in place, veterinary care, diagnosis and treatment, check and control on alternate feed ingredients, over-selling of unwanted medicines and vaccine and flock insurance. Poultry sector alone can not do more than what it is doing today.
Agriculture sector producing grains, oil industry producing cakes be interested linked; each compensating the other during stressful periods and govt depts overseeing their coordination and proper working, have to be simultaneously looked into.
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