Manoella Alves

Metrics, RoIs, data, KPIs. It’s a numbers world in the digital habitat, which makes it hard to stay away from the quantity trap where more is better. Getting excited about big numbers is easy and deceiving, especially when this is what we were all going for not too long ago. Hold back and don’t get impressed by the big numbers too fast. Just think about yourself as a digital media con ...

Good, but not great.  Growing sales is what we all want to see and the ultimate goal of any marketing initiative. Until a sale is closed or a customer is acquired, many other interactions happen and they also need to be measured for success. A sale is a process, nothing new here, and marketing can have an impact before, during and after each sale step whether it helps generate a lead, raise a ...