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Innovating Poultry Retail

Published: January 9, 2025
Vanessa Delgado, Retail & Brand Manager, and Shivam Dhawan, both from Premium Chick Feeds discuss their journey into processed poultry, leveraging innovation and data-driven decisions to enhance profitability. Learn about their challenges in raw material costs, forward marketing, and quality education for clients, as well as their vision for India’s growing poultry industry fueled by rising protein demand and modern consumer habits.
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Authors:
Vanessa Dalgado
Shivam dhawan
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