Hubbard Launches The Hubbard Yield The Optimum Balance From Breeder Through Processing

During the International Poultry Exhibition in Atlanta (28^th-30^th January 2009) Hubbard will launch a new product for the broiler industry, the Hubbard Yield.

Over the last 2 years the Hubbard Yield has been tested extensively by several main producers in North America under the name "H1", and gained a lot of fame from its early beginning. Following the very positive feedback from numerous field trials, Hubbard decided to upgrade the "H1" test product into a commercial product, thus making it an "official" member of the Hubbard product range under the new product name "Hubbard Yield".

The Hubbard Yield is the only commercial breed available combining optimum hatching egg production with very competitive broiler results. Field results in North America have confirmed that:

The Hubbard Yield is mainly targeting the "heavy weight" market (>6 lbs / 2.7 kg live weight for the big bird, de-bone and large whole bird markets) as well as the "medium weight" market (5 lbs/ 2.2 kg live weight for the tray pack and cut up markets).

The Hubbard Yield is available from early 2009.

Hubbard, with more than 85 years of experience in selecting the best genetics for the broiler industry, provides solutions that focus on the economic performance, health and well-being of breeding stock. Hubbard specializes in state-of-the-art selection programs to improve the performance of their pure lines, and offers a range of products to respond to current and future needs of the broiler industry.

Hubbard operates its selection programs in 3 different R&D centres in North America and Europe, along with its own production sites in North America, Europe and Brazil. Hubbard has a longstanding experience in breeding, developing and marketing breeding stock for both conventional and alternative markets.

Presence in nearly 100 countries around the world and the support of dedicated teams involved in R&D, Production, Technical Service and Sales & Marketing assure the continuity to deliver quality products that are best suited to the different broiler markets throughout the world.

Hubbard is a company of Groupe Grimaud.