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Dairy group Arla UK is set to launch Cravendale One Shot milk drinks this month to compete directly with soft drinks and begin making use of the firm’s record investment in 2005.
Arla UK, subsidiary of Scandinavian dairy firm Arla Foods, will launch the semi-skimmed milk drinks within the next few weeks to target the growing convenience sector.
Arla also plans to launch two flavoured One Shot products in March, called ‘One Shot Hint Of…' and modeled on the existing ‘Cravendale Hint Of…'....
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