Novus to Showcase Poultry Solutions at IPPE

ST. LOUIS, MO (January 14, 2019) – As a global leader in the field of poultry nutrition and health, scientists at Novus International, Inc. are constantly seeking new ways to optimize animal performance, maximize sustainability, and help meet customer needs and respond to consumer demands. Next month they will present their most recent findings at the International Production & Processing Expo (IPPE).

“We are excited to continue our campaign of ‘Pushing Boundaries’ at IPPE in 2019 as that is where our customer-focused plans are taking us,” said Scott Hine, vice president and chief innovation officer at St. Louis-based Novus. “Thirty years ago, Novus was only producing and marketing methionine (ALIMET® feed supplement). Today we have a diverse list of specialty products for poultry, livestock and aquaculture that have nutritional benefits to bolster animal immunity, mitigate environmental impact, lend support to antibiotic-free operations, as well as protect and preserve animal feed. Our innovative products and research-supported solutions and applications are the pathways to how Novus is pushing the boundaries of what is expected in animal nutrition.”

Novus’s campaign for IPPE focuses on three areas of poultry science: gut health, meat quality, and maternal nutrition. Four key Novus scientists will present their research on the following topics: measurements to determine soybean digestibility, programs based on the efficacy and benefit of organic acids and essential oils for gut health in an antibiotic-free production program, and the benefits of post-pellet application of fat and enzymes.

“The agriculture industry is changing to meet consumer demands,” said Mercedes Vazquez-Añon, senior director of animal nutrition at Novus. “Feed is being processed at higher temperatures to ensure safety. Ingredients are coming from new or different locations. Consumers want to see low antibiotic use or antibiotic-free meat on their tables. The research that we are presenting at IPPE comes in response to these industry changes. We’re showing that Novus is working with, and will continue to work with, producers to ensure they can meet evolving consumer demands.”

Held February 12-14, 2019 in Atlanta, IPPE is a collaboration of the International Feed Expo, International Meat Expo, and the International Poultry Expo. In 2018, the annual conference saw more than 7,000 visitors from over 124 countries that represented every aspect of technology, equipment, supplies, and services used in the production and processing of eggs and poultry and those involved in feed manufacturing. The event is sponsored by the American Feed Industry Association, North American Meat Institute, and U.S. Poultry & Egg Association.