Can Consumer Choices Impact the Environmental Footprint of our Food Systems?
Dr. Kim Ominski, University of Manitoba
Protein demand over the next 30-years is projected to increase to satisfy the needs of the growing global population. Improved production efficiency, including average daily gain and feed efficiency, is one avenue to do so. Despite advances in production efficiency via genetic selection, improved management systems, and use of productivity-enhancing technologies (PET’s), there has been a shift in demand toward “free-from” products (i.e., free from growth hormones or antibiotics) in domestic and global markets. However, consumers are largely unaware of the implications of eliminating PET’s from the production system on cost of production, retail price of beef, environmental sustainability and future food security. Using PET’s as an example, this presentation will examine the implications of consumer food choices on productivity, economic viability and environmental sustainability including greenhouse gas and ammonia emissions, as well as land and water use. Further, as stakeholders in the livestock sector, we are eager to share our knowledge with consumers but capturing their attention is an ever-allusive challenge. Therefore, we will explore opportunities for engagement between industry stakeholders and consumers in Canada to ensure optimal use of natural resources, nutritional adequacy, improved human health, and the environmental sustainability of Canadian diets. However, as we support consumers in their quest to make informed choices regarding diet, we must be mindful that there is room in the marketplace for a variety of food production systems.
Keywords: beef cattle, productivity enhancing technologies, environmental sustainability