From 15-19 February the launch of the new product Sangrovit® Extra took place in Japan. Sangrovit® Extra is a natural, phytogenic feed additive with a portion of extra concentrated alkaloids, which positively influence animal performance and which are specifically liver protective.
Launching events took place in Tokio, Northern Japan and Southern Japan, where the product was intensively presented, and MoA, benefits and application were explained. At the single events, there were between 50 and 150 people present.
Michael Boddington, Business Development Director East Asia and Austral-Asia, Dr. Anja Pastor, Product Management Poultry, and Dr. András Valentin Vucskits, Business Development Manager Eastern Europe, ran the seminars on the side of Phytobiotics. A big help in the preparation was our Japanese distribution partner JNC.