ABC and ISA join forces to grow ISA's market position in the USA and Japan

On January 28, 2009 ABC Holding Group LLC, USA and Hendrix Genetics Ltd, Canada, on behalf of ISA North America have signed a consultancy agreement with the objective to improve ISA's market position in the USA and Japan.

ABC-Holding Group LLC is a newly established company owned by Andy Hansen, Bob Kreider and Chris Hansen. ABC will focus on the further development of ISA's business in the USA and Japan, as an addition to the already existing sales channels.

Andy Hansen, of ABC Holding Group mentioned: "The egg industry in the USA and Japan needs easy access to the diverse genetics that ISA provides. Several large egg producers and hatcheries in both countries have approached us to make this happen. We have talked with ISA the past few months and are impressed with the quality of their products, people and organization. Together we will deliver what the egg industry needs".

Servé Hermans, Managing Director of ISA mentions: "The ABC-group represents a synergy of talents, abilities, education and experience, all combined with a passion to succeed. Their knowledge of both markets and the good contacts they have in the egg industry in the USA and Japan, makes me feel very confident that we will be able to create a balance in the supply of layer chicks to the egg industry in both countries".  

Institut de Sélection Animale (ISA) is the layer breeding division of Hendrix Genetics.

ISA delivers Grand Parent Stock (GPS) and Parent Stock (PS) to the worldwide layer market, from production centers on four continents.

The company supplies a wide range of layer genetics to satisfy all the needs and wishes of the market and has a world-wide market share of 48%. ISA employs 342 people spanning 20 different nationalities and serves the world's egg industry in over 80 countries. 

ABC Holding Group is a limited liability corporation formed by its' members to investigate and develop the many opportunities in today's animal agricultural markets.