Neuromarketing Guru Promotes Free Lecture at SIAV

The new consumer market trends will also be a focus of discussion during the International Poultry Show (SIAV), between 27 and 29 August at Anhembi in Sao Paulo. On the first day of the event, the Supermarket of the Future Forum will take place, which will be free of charge and will bring to Brazil the guru of neuromarketing, Jürgen Klaric, CEO of the Master Coach Innovation at Mindcode, USA.

Jürgen, cofounder of Mindcode, works on the development of innovation processes from market research which, through the use of sciences such as anthropology, sociology, semiotics, psychology, biology and neuroscience, aimed to gain understanding of how the mind of the consumer works, compared to traditional methods.

"Known as one of the foremost professional speakers in his field, Jürgen Klaric is the world authority on neuro-innovation. His work aims to understand characteristics of the human mind that can be applied in product sales and consumer markets" says the president of the Brazilian Poultry Union (UBABEF), Francisco Turra.

Organized by the Brazilian Poultry Union (UBABEF), SIAV will add the 23rd Brazilian Poultry Congress (with the theme "Value Added: New Pathways for Poultry Innovation "), and the largest fair in the national poultry sector, with more than 100 companies in the areas of genetics, equipment, supplies, laboratories, certification, logistics, besides agribusiness producers and exporters in the industry.