SIAL CHINA is the place to encounter innovations. SIAL Innovation has been a key event for the past 8 years, it offers to our exhibitors a platform to showcase their latest innovative products and communicate on food innovations, and over 70% visitors will drop by this area to seek innovative ideas and products. Competition also indicates the consumer’s trends in food & beverage industry.
The SIAL Innovation observatory provides a unique opportunity for HoReCa traders in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.