VARIATION IN MILK PRICES AT COLLECTION AND RETAILER SHOPS IN BAHAWALPUR

Published: November 20, 2011

By: H. R. Chaudhry, HA Samad, Mamoona Chaudhry, Hamad Bin Rashid, Hassan Riaz and Shehzad Ashraf

Summary

Milk is a complete diet and is taken in daily routine by all ages, alike. Human race has been utilizing Milk since the dawn of domestication. As the advent of civilization groomed the trade of milk has also improved. Bahwalpur City has a unique trend for milk retailers. It is observed that milk is sold at large in shops after boiling. This hot milk is not only free from bacterial count but also more nutritious. The only dilemma is that the buffalo and cow milk is mixed with goat milk. The present study embarks on the journey to highlight the socioeconomic status of milk retailers in the Bahwalpur City. For this the Bahwalpur was divided into main four segments. Model Town A & B, Satellite Town, Farid Gate and Model Town C. The economic data was procured based on a specially designed proforma. It was observed that the onset of 2011 saw an increase in the price of milk to Rs. 45.00/Liter due to an increase in the procurement price of Rs. 38.00/Liter. Goat milk retailers remained fixed to a selling price of Rs. 35.00/liter with an non increase in the procurement price of Rs. 25.00/liter of milk. On an average daily milk sale of 100 Liters is more common with an estimated profit of Rs. 700.00/day. The goat retailers generate a higher profit ratio of Rs. 10/liter but a lower average sale of 25-50 liters, yielding a total profit of Rs. 250-500/Day. The study further elaborates the different shop costs and expenses which lower the profitability of the dairy retailer. Keywords: Milk Retailer, Milk Sale, Milk economics, Bahawalpur City

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