Mah Boonkrong Dairy Goats Co plans to increase its production of goat milk by importing more dairy goats from abroad, with the aim of boosting its herd to 30,000 over the next three years.
The company operates the largest full-scale dairy goat farm in Thailand, located on 2,000 rai in Kanchanaburi, with currently more than 7,000 dairy goats.
President Sirichai Bulakul said the company would spend hundreds of millions of baht to purchase dairy goats from Australia, New Zealand and China, which would enable it to increase total output of goat milk to 60 tonnes a day from three tonnes a day currently.
Due to its rich nutritional value, he expects the local market for goat milk to expand significantly.
Consequently, the company plans to boost production to 12 tonnes by the end of the year, bringing its total sales volume to 60,000 190cc bottles per day.
Mah Boonkrong Dairy Goats set up its first farm along with a pasteurising factory in Pathum Thani in the middle of last year with 600 imported dairy goats.
Sales of Sirichai goat milk are now about 10,000 bottles a day. The product is sold directly to more than 6,000 customers around the country.
''It [Sirichai goat milk] is the first goat milk brand in the Thai market accredited by both the Food and Drug Administration Office and by Muslim halal authorities,'' Mr Sirichai said.
He said the company used direct sales in order to ensure that its customers get 100% pasteurised fresh milk even though the shelf life of the milk is 10 days.
To boost sales, the company plans to establish distribution representatives throughout Bangkok and in other key provinces to provide fresh and free deliveries.