DETERMINANT ATTRIBUTES OF CUSTOMER CHOICE OF BANKS, SUPPLYING MORTGAGE PRODUCTS
Published: November 20, 2011
By: Saira Ashfaq
Summary
This study focuses on finding out the main attributes that determine the customers’ choice of bank for supplying the mortgage products. The data was gathered
through questioners from 400 customers using the mortgage products of different banks like Muslim commercial bank, Al-Falah bank, first women bank, Habib bank limited, Askari bank and etc. Results indicate that choice of customers for the mortgage product depend on the quality of services, cost of mortgage product, confidence level of customers build by the bank and convenience of the customers. To attract more and more customers, bank must provide mortgage product with the low or reasonable cost and high services related satisfaction to the customers. Confidence and convenience both are also important factors in the selection of the mortgage providers. But In Pakistan people are more conscious about the cost and services related factors because Pakistan is a developing county. So by providing the low cost but high quality services can attract the more and more customers.
Keywords: customers, banks, products
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