Should food be labelled Organic?
Published: August 26, 2008
Source : Nofima
In his Doctoral dissertation "The Influence of Collective Marks on Consumer Evaluation of Food Products", Norberg has discussed the usefulness to consumers of this type of food labelling. He has proposed a model to explain how to understand the usefulness to consumers of collective marks.
Previous research shows that consumers to varying degrees have prioritised such marks as one of several decision factors when choosing a product. Norberg indicates that with respect to food, such marks are significant if the mark is experienced as relevant, or in other words that it makes the product more attractive.
Both food producers and the consumer that buys the food can make use of such marks to convey desired qualities of food and to create the desired opinion of the food.
Source
NofimaRelated topics:
Recommend
Comment
Share
Would you like to discuss another topic? Create a new post to engage with experts in the community.
Featured users in Aquaculture
Chris Beattie
MSD - Merck Animal Health
Global Head of Aquaculture at Merck Animal Health
United States
United States
