Two new chicken breeds for the ‘welfare friendly’ sector of the market were launched by Cobb Europe at the British Pig and Poultry Fair.
The Cobb 700, developed initially for heavy bird markets seeking high breast meat yield, has the slower growing attributes and robust health that make it suited to the higher welfare version of the standard chicken.
“Our farm trails show that the Cobb 700 is the perfect fit for this increasingly significant market,” says Euan Meldrum, marketing manager of Cobb Europe. “This sector is growing chicken at a lower stocking density which provides a clear point of difference through an enhanced level of welfare.”
The Cobb Sasso150 is the first product to emerge from the new partnership between Cobb and the French breeder Sasso, a world leader in coloured chickens. The new breed is a coloured chicken bred from a rustic brown female mated to a white male, with around ten per cent of the broilers having brown feathers and providing distinctive colour markings.
Parent stock of the Cobb Sasso150 are highly prolific, producing 162.7 broiler chicks/hen housed to 60 weeks and 181.8 to 66 weeks. The broilers are ideally suited to free range and organic systems as well as less intensive indoor production. As a slow growing breed, the broilers will not exceed 45 grams/day up to 70 days of age and benefit from high livability, low feed conversion and good carcase conformation.
“Both breeds have been extensively tested at our UK trials farm and are already creating a lot of interest through the industry.”
A champagne reception to mark the launch of the two new breeds by Jerry Moye, president of Cobb-Vantress Inc, was held on the Cobb stand on Tuesday May 13.