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Architect of Kentucky Fried Chicken superbrand to speak at Alltech Symposium

Published: February 14, 2008
Source : Alltech Inc.
Alltech, a global leader in animal nutrition, is pleased to welcome John Y. Brown, Jr. as a speaker at its 24th International Animal Health and Nutrition Symposium to be held in Lexington, Kentucky April 20-23, 2008.

Brown, a former governor of Kentucky, is recognized and credited with launching the incredible popularity of the fast food industry as a result of his ties to Kentucky Fried Chicken (KFC), a brand he helped grow to become universally known.

In 1964, KFC founder, Colonel Harland Sanders, sold his interest in the U.S. portion of the company to a group of investors led by Brown for $2 million. By the time the company was acquired by Heublein, Inc. 15 years later, the price had grown to $285 million, and there were more than 3,500 company-owned and franchised KFC restaurants worldwide.

“We as a company are working towards becoming the first nutritional superbrand and it’s a natural fit to have John Y. Brown, who has been recognized by Harvard Business School as a Great American Business Leader sharing his knowledge on the subject with us and others in our industry,”  said Dr. Pearse Lyons, president and founder of Alltech.

The theme for Alltech’s Symposium will be “The Greenest Generation,”  and the event will focus on how agriculture will capture consumer confidence and be recognized as a guardian of the environment while maximizing animal performance. Other scheduled speakers include David Byrne, former European Union Commissioner for Health and Consumer Protection.

For 28 years, Alltech has been a leader in providing natural nutritional solutions, such as Allzyme® SSF, Alltech’s Sel-Plex® and Alltech’s NuPro®, to promote improved animal health and performance.

Alltech will host its 24th International Animal Health and Nutrition Symposium, focusing on the ‘Greenest Generation’,  April 20-23, 2008 in Lexington, Kentucky, USA.
Source
Alltech Inc.
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