Soar Like an Eagle at SIAL CHINA 2014

Innovation is the key to not to fall like a flappy bird. Only in SIAL CHINA, can visitors discover a huge amount of innovative products and solutions at ease. SIAL CHINA is Asia’s leading Food & Beverage exhibition taking place from 13th - 15th May, 2014 in Shanghai New International Expo Centre.

Only after visiting SIAL CHINA, can visitors tell what truly set eagles apart from turkeys. Multiple events are prepared to serve Asia’s largest Food & Beverage trade show. This year, events include La Cuisine by SIAL, Retail & Hospitality Forum - SIAL TV, SIAL Business Meetings, etc. Among these advanced events, the 10th edition of SIAL Innovation is what global trends and innovation revealed. It is a unique platform to showcase new concepts and to launch innovative products with emphasis on worldwide consumer trends. More than 60 selected products presenting the latest trends of food industry will be displayed at SIAL Innovation area. 

With a mere 5% of overall food consumption in China, organic and healthy food are destine to soar in near future. This year many exhibitors will seize this opportunity and introduce their green products, such as Xertoli / Palma Y Garriga GC, Univer Product, TRT-Trade UAB, Teelee Popcorn, Teazen and many more. Organic and healthy food shall become one of the leading trends on this fine trading platform. 

France and China celebrate 50 years of diplomatic relations in 2014. SIAL GROUP is also celebrating its 50’s anniversary this year. Led by Sopexa - the benchmark agency for international marketing in food, wine and lifestyle, France will be the Guest Country of Honor this year. More than 60 national pavilions including Argentina, Ireland, Australia, Bulgaria, Belgium, Poland, Denmark, France, Germany, Malaysia, Switzerland, Chile, Mexico, Spain, Italy etc. will join in the celebration this year. 

With the easy breezy 72 hours transit China visa, international visitors will enjoy not only the splendid SIAL CHINA event of the year, but also the collocated show Bakery China and SIAL WINE WORLD 2014 at the same time and the same place.

Visitor registration is now open (www.sialchina.com). The earlier registration, the better trip preparation and exhibition experience at SIAL CHINA 2014!

La Cuisine by SIAL

Endorsed by World Association of Chefs Societies

High level and innovative culinary demonstrations and competitions sponsored by exhibitors’ products.

2014 China International Top Chefs Invitational Competition by SIAL is organized by COMEXPOSIUM and WACS. Top chefs from Thailand, Malaysia, Cambodia, Taiwan and China mainland will participate the competition. 

A meeting point to express opinions, share ideas and gather information. A new and central conference set, to talk about global stakes. SIAL TV joins with Retail & Hospitality Forum and brings you the updated onsite interviews with exhibitors, visitors and show reports. 

Showcase your new products and highlight your innovations for the 2014 Awards. 

In partnership with Socialwalk.Take part in B2B matching meetings between you and China major retailers & distributors. 

Premium networking party on the Bund - Meet the top buyers from China!