Livestock Lighting: HATO’s Vision for Global Markets
Published:February 19, 2026
Max Obers, CEO of HATO Agricultural Lighting, outlines HATO’s strategic priorities in livestock lighting for the coming years. He discusses the importance of North American and Latin American markets, the evolution of poultry housing systems, and how lighting solutions must adapt to different production environments.
Modern layer performance is highly influenced by lighting. Understanding lighting systems and adjusting them according to genetic requirements are key factors to achieving profitability.
That’s a great point, Daniel—completely aligned with what we’re seeing in the field.
Lighting has evolved from a basic utility to a critical management tool in modern layer production. As genetics continue to advance, aligning light spectrum, intensity, and photoperiod with the specific needs of each breed is becoming essential to fully express their performance potential.
At HATO, we’ve observed that when lighting programs are fine-tuned to genetic guidelines, producers can see measurable improvements not only in egg production, but also in bird uniformity, behavior, and overall welfare—which ultimately drives profitability.
It’s an exciting time for the industry, as technology is finally allowing us to manage lighting with the same precision as nutrition and ventilation.
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