Short hatch window: a Smart choice

Pas Reform continues to expand in Asia, with the announcement that Malaysia’s PW Consolidated Bhd (formerly known as PinWee Group Bhd.) has signed an agreement for the supply of Smart incubators for a new state-of-the-art hatchery in Kedah, Malaysia.

The contract, signed by Mr. Dato’Siah Gim Eng and Mrs. Datin Law Hooi Lean of PW Consolidated with Henk Markhorst, Sales Director and Dr. Tan Ee Seng, Sales Director Asia, from Pas Reform Hatchery Technologies, also includes provision for the modernization of the Malaysian company’s existing hatchery in Malacca.

Both PW’s hatcheries will be equipped with SmartSet™ setters, SmartHatch™ hatchers, and Pas Reform’s SmartCenter™ hatchery information system.

"The short hatch window produced by Smart single-stage incubators was a highly compelling factor in selecting equipment for PW’s new hatcheries”, says Dr. Loh, PW’s production manager.

Dr. Loh, Production Manager PW Consolidated Bhd: "It is well understood in the broiler industry that by achieving good, uniform bodyweight at this age – we can expect the same healthy, uniform progression through the rest of the lifecycle".

The wider the spread of hatch, i.e. the time between the hatching of the first and the last chick in a batch – the longer the first hatchlings must wait to access feed and water. In a competitive environment, this means that larger chicks grow faster while the smaller ones grow more slowly. This increases and exaggerates weight differences in the flock.

Dr. Loh continues: "There are many factors affecting hatch time. Some of these, for example genetic variation, are outside our control. But the use of modular, single-stage incubators from Pas Reform allows us to actively influence the duration of the hatch window and subsequent chick uniformity, livability and growth rate".

Dr. Tan Ee Seng concludes: "Pas Reform’s Smart incubation technologies enable the hatchery to actively manage the developing embryo while it is still in the egg. Modular design and precise control allow a diverse range of incubation environments to be created and managed simultaneously. The result is homogenous conditions that produce the shortest spread of hatch, high uniformity and healthy, uniform progression throughout the broiler’s lifecycle.”

PW Consolidated Bhd. was incorporated on 19 February 1997 as a parent / investment holding company for the PW group of companies and listed on the Second Board of the Kuala Lumpur Stock of Exchange (KLSE) on 3 June 2002. The strong financial backing that resulted, coupled with consistent, solid performance, enabled the group to be transferred to the Main Board of the Bursa Malaysia Securities Berhad on 28 January 2004.

PW commands a dominant position in Malaysia’s dynamically expanding livestock industry. Since its incorporation, the group has evolved into a fully integrated livestock operation. PW’s mission is to be a leading company in the livestock and food industry through constantly anticipating market needs and providing quality poultry products.

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Short hatch window: a Smart choice