Danisco - Advances in animal nutrition help producers to fulfil consumer demand for leaner meat
Published:April 7, 2006
Source :Danisco Animal Nutrition
Changing global consumer trends are increasing the pressure on pig and poultry producers to harness the potential of the latest developments in livestock nutrition in order to remain competitive, according to Danisco Animal Nutrition, one of the world’s leading feed ingredient specialists.
“The quest for healthier lifestyles is bringing about major changes in terms of what consumers look for when buying meat. The global trend towards leaner meat is reflected in what retailers are demanding from meat processors and, in turn, what they require from poultry and pig producers,” explains Andrea Barletta, the company’s Global Marketing Director.
“Advances in genetics have already played a key role in helping producers to reduce costs by substantially enhancing the animal’s ability to efficiently utilise feed and generate a higher percentage of lean meat. However, this is only part of the story, as nutrition also plays a key role. A new generation of scientifically-proven specialist feed ingredients, such as betaine and enzymes, are becoming vital to optimise nutrition and exploit the full potential of today’s high genetic merit pigs and poultry, producing the leaner meat which health-conscious consumers are demanding.”
