
In this interview, Juan Palacios, Project Manager at FIGAP, discusses the key highlights and commercial achievements of FIGAP 2026 in Guadalajara, Mexico. Palacios outlines how targeted media strategies significantly raised the technical caliber of both visitors and exhibitors, fostering high-level B2B networking within the animal feed and agribusiness sectors. With international participation spanning North America, South America, and Europe, the exhibition established a collaborative environment for cross-border technology exchange and commercial growth. How do major international trade exhibitions influence your company's strategy for sourcing animal nutrition technologies and equipment?

