USSEC Launches Campaign to Compare Research on U.S. Soy

The U.S. Soybean Export Council (USSEC) launched “Dare to Compare,” a digital global marketing campaign that spotlights new research showing the value of U.S. Soy’s nutritional profile, sustainability and refining characteristics.

“The world is becoming more data-driven, more fact-based and more high-tech,” says Jim Sutter, USSEC CEO. “It is high time that buyers of soy do the same thing.

“The USSEC team has been developing a strong, factual foundation that highlights the advantages of U.S. Soy in many areas — intrinsic factors such as the nutritional bundle, the average bean moisture and the oil value to a refiner as well as extrinsic factors such as the sustainability and the reliability of our export supply chain. This information is important for customers of U.S. Soy to know and understand so they can properly evaluate their choices as they make purchases to crush, feed livestock and fish, or make soyfoods.

“With this campaign, we are showcasing these factors that make up the U.S. Soy Advantage by encouraging folks to closely compare and make a decision based on facts and what adds the most value to their businesses all around the world.  I believe that as they do this, it will further differentiate and build a preference for U.S. Soy across industries.”

Dare to Compare kicked off with the rollout of ads and materials focused on the nutritional profile of U.S. Soy.