Trouw Nutrition strengthening its presence in South America
Published: July 8, 2008
Source : Trouw Nutrition Hifeed B.V.
Mr. Karo Mikaelian has been appointed as Area Manager Southern-America. He will be responsible for coordinating the sales, technical support and distributing network for all countries in South America, excluding Brazil. Mr. Mikaelian explains: "In the first phase, we will focus on extending our business in Chile, Peru, Ecuador, Colombia and Venezuela. Market development in other countries including Argentina, Bolivia,
Uruguay and Paraguay will follow in the next stage."
Before joining Trouw Nutrition Hifeed, Mr. Mikaelian has been working for Trouw Nutrition USA, as Vice President International Sales & Market Development. He brings over 27 years experience in animal nutrition and health, managing premix operations as well as business development in South America and Asia. Mr Mikaelian reports to Mr Marko Schuring, Director International Projects of Trouw Nutrition Hifeed.
The B2B product portfolio for the region includes a broad product range of proven and consistent quality, including Feed Additives like TNIbetain, Optimin®, Novasil®Plus, Fibosel®, ProtiOne®, Fylax®, Fysal® and Selacid®-Green Growth. For B2F, the regional product range includes the Perfexan range of Animal Health
Products, Nutriful and Glucolac Plus.
"It's not only our broad product portfolio of proven and consistent quality why our customers select Trouw Nutrition as their partner", explains Mr. Marko Schuring. "We also give our customers access to the multi-species technical expertise available within our global group of Nutreco companies and R&D centres. In line with our slogan: "Your global key to local success".
Trouw Nutrition Hifeed B.V.
Trouw Nutrition Hifeed is part of Trouw Nutrition International (TNI) group, the global leader in premixes, innovative feed specialities and nutritional services for the animal nutrition industry, serving all corners of the world.
TNI is a Nutreco company. Nutreco Holding N.V. is an international animal nutrition and fish feed company that seeks to create added value in its markets through the company's knowledge of the food chains. Nutreco has a selective presence in various stages of the fish and meat production chains. Nutreco's Business Groups, each comprising several Business Units, have over 100 production and processing plants in more than 25 countries with in total 9,000 employees.
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