DeLaval celebrated World Milk Day 2008
Published: June 13, 2008
Source : DeLaval press release
It is an important day that observes the significance of milk and activities associated with the milk industry. Staff worldwide is commemorating the annual event in its own special way.
The DeLaval headquarters in Sweden invited a guest speaker, Lars Gardhage, Dairy Manager of Arla Foods to share his expertise in the dairy industry with its employees. Staff enjoyed the Day with refreshing milk and Swedish buns.
DeLaval Denmark marked the event by inviting all employees to a healthy milk breakfast to start the day.
In Brazil, DeLaval staff collected milk for donation to an institution of their choice. Employees were encouraged to bring as many liters of milk as they want. To enjoy the day, a milk break was organized with various products from the Agrindus farm.
DeLaval Bosio in Argentina conducted educational talks to highlight the importance of milk, to students in primary schools and athletes from clubs in the city. These groups were selected to stress the importance of milk as an essential source of nutrients for an adolescent person, and its necessity in the diet of athletes. The day also included a talk on milk production, a video showing the development of the dairy business, and a presentation by a nutritionist on the vital role of milk. Employees each received a liter of milk.
DeLaval Canada gave away complimentary Kawartha Dairy milk to students of Peterborough Collegiate and Vocational School as part of their breakfast programme. Gerry Coughlin, winner of the 2007 Milk Quality Award for Peterborough County was on hand with a Holstein cow and calf as a visual reminder of the source of the valued food.
DeLaval USA celebrated the occasion in conjunction with DeLaval 125 years. A booth of 10’x10’ was set up at Farmers Markers, City Market in Kansas City, and some 5 000 visitors were anticipated. Business partners provided free milk, cheese and ice cream. Staff wore t-shirts specially ordered for the event. Promotions were done in Kansas City Star and on local television.
In Egypt, DeLaval & Tetra Pak jointly produced posters. Two booklets were done — one with recipes containing milk and the other is facts about milk.
A competition on “Who will drink more milk” was also arranged on that day.
The World Milk Day is a significant event as it helps to generate more attention in schools and the general public on milk, as a fundamental requirement in a healthy diet. Many countries honour this particular day as it allows an opportunity to promote the nutritional values in milk which is consumed globally.
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