After 51 fabulous years, The Midwest Poultry Federation (MPF) Board of Directors changed the name of the MPF Convention to PEAK.
The PEAK letters represent all the MPF Convention has provided to the poultry industry, plus gives a nod to the exciting future for the organization and its annual event.
Along with a new name comes a new PEAK Show logo as well as a complete rebranding of its colors. The rebranding process began nearly three years ago. It was clear the show had seen tremendous growth and was no longer strictly for the Midwest poultry industry. Attendees and exhibitors come from all across the world to take in the largest trade show and convention in the U.S. that is 100% focused on poultry.
While the show name has changed, our commitment to showcasing cutting edge information, equipment, technology, and services to poultry companies, farmers, and farm managers will only get stronger.