Information
March 28-30, 2007
Palais des Congrès de Montréal
Québec, Canada
SIAL Montréal is the place to discover the source of all commercial agreements in the North American food sector!
SIAL Montreal presents its 4th edition in March 2007, an event that should not be missed!
BACKGROUND
In 1964, Paris hosted an event that, over the years, would become the largest food exhibition in the world: SIAL, the International Food, Beverage, Wine and Spirits Exhibition. Canada and Québec participated actively in this first edition, the latter reserving a stand to promote its products, including fresh meats, cured meats, confectionery, maple products, regional products, etc.
Few then knew that 35 years later, two association representatives from Montreal undertake to persuade the heads of the SIAL family to establish an edition of the exhibition in North America, not just anywhere at all but in Montreal – the very heart of North American gastronomy!
With over 4,992 restaurants and 80 different cultures and cuisines, Montreal is the true centre of gastronomy and multiculturalism in North America. Selling Montreal as the host of a new SIAL was simply a wonderful business opportunity.
Alain Bellefeuille, then General Manager of the Super Salon de l´alimentation international, owned by the Québec Food Retailers´ Association (ADA), and Paul-Arthur Huot, General Manager of the Québec Agri-Food Export Club, today Québec Agri-Food Export Group, were entrusted with the mandate to develop a proposal aiming at selling the idea to Exposium, joint owner with SOPEXA of all SIAL exhibitions throughout the world.
Convinced of the benefits of building on the North American Free Trade Agreement (NAFTA), and determined to attain their objective that a North American version of the SIAL be held, they presented their idea for the first time in November 1998.
MONTREAL IS SELECTED!
Following the meeting, the Exposium directors and their partners concluded that it was in fact an interesting market for the SIAL family to explore – and launched negotiations that would come to an end in June 1999 with the creation of SIAL Montréal.
SIAL Montréal presented its first edition with great pride in March 2001, and the success of the event proved right all those who expended their efforts and believed in this adventure.
Given its mission to provide the various players in the food sector with the opportunity to meet in a business context likely to foster commercial exchanges, SIAL Montréal offers North Amercian producers an access to international markets, and international producers an access to the food products, wines, beverages, and spirits of the North American market.
CROSSROADS – INNOVATION 2007
BECOME THE FOCUS OF ATTENTION AT SIAL MONTRÉAL 2007!
Match prestige with the advantage of instant recognition of your new products by 15 000 agri-food buyers, visitors and members of the media within 3 days!
Located at the very heart of the exhibition hall, this area provides maximum exposure for trends and cutting-edge products in the food industry.
Maximize the impact of your new products, display your success and capture the interest of the visitors.
SIAL Montréal introduces the Novitas Awards. This contest will recognize and bring in the spotlight the new products showcased by our exhibitors from the "100 Innovative Products Showcase".
Edition 2007, three areas of Innovation:
100 Innovative Products Showcase
Products of Excellence Gallery
Most Recent Know-How and Trends Space
The Olive d''Or at SIAL Montréal 2007
The First international olive oil awards « Olive d´Or » will be presented to the 2007 edition of SIAL Montréal and will be supervised by the « International Olive Oil Council » from Madrid.
« Olive d´Or » is open to all extra virgin olive oils with less than 0.8% of oleic acid. There are nine awards, three « Goutte d´Or », three « Goutte d''Argent » and three « Goutte de Bronze », for each of the following categories: Light fruit flavour, medium fruit flavour and strong fruit flavour. Each participant may register in one or many categories.
Give your olive oil the chance for worldwide recognition!
CANADIAN AGRIFOOD EXPORT GALA
Two of Canada´s leading agrifood organizations unite to invite you to a prestigious event.
Agri-Food Export Group Quebec-Canada and SIAL Montreal - North American Food Marketplace, have formed a new alliance.
The management teams from both the Export Group and SIAL Montreal are proud to announce the inaugural Canadian Agrifood Export Gala. It will be held Wednesday, March 28, 2007 during SIAL Montreal, which runs from March 28 to 30, 2007.
YOU´RE INVITED TO THE FIRST CANADIAN AGRIFOOD EXPORT GALA AT SIAL MONTREAL
More than 750 exhibitors and 18,000 professionals from the food sector representing 80 countries are expected to gather for SIAL Montreal, a sweeping exhibition for the distribution, hospitality, restaurant and institutional industries. The event is once again being hosted at the Palais des Congrès de Montréal Convention Centre, which will also be the venue for the inaugural Canadian Agrifood Export Gala.
Five prizes are being awarded at the Gala:
CANADIAN EXPORTER OF THE YEAR, Business Category
CANADA BRAND AWARD
QUEBEC PRIZE OF EXCELLENCE FOR AGRI-FOOD EXPORT
GOLD OLIVE AWARD, Olive Oil Contest
NOVITAS AWARD, Innovation Award
We invite all 43 Canadian associations representing agrifood businesses to urge their members to enter their products. This is an exceptional opportunity to showcase the excellence of our food exports and to highlight the achievements and profiles of Canadian companies operating in the industry.
The names of the Canadian Agrifood Export Gala award winners will be announced nationwide and worldwide.
They will also be advertised throughout 2007 by Export Group and SIAL Montreal, as well as the media partners associated with both organizations.
WHY VISIT MONTREAL?
To see the most important international exhibition in North America reserved for professionals in the food sector: 735 exhibitors, over 40 countries represented;
To be sure to cover all the sectors of the agri-food industry during one sole exhibition, a sector-based event that is clearly divided on the basis of your interests: 11 sectors of activity;
To discover new trends as well as new products grouped in one pavilion;
To find new suppliers and partners;
To establish business contacts thanks to special meetings.
WHY EXHIBIT?
Montréal: Fine food capital of North America
Why you should join us?
To participate in the most important agri-Food Trade Show in North America targeting major distributors, hotels, restaurants and institutions;
To meet more than 18,000 industry professionals from 80 countries;
To establish new business relationship, to find new suppliers and to expand your network on an national and international level;
To approach exporting markets;
To assess your company´s place on the market and to position its products;
Because SIAL Montréal attracts the most visitors out of all North American''s international agri-food exhibitions.
The benefits of being an exhibitor:
Meet visitors with high decisional authority stemming from all the sectors of activity;
To highlight your products and your labels;
Establish business contacts through special meetings focused on exportation in the "Export-Café";
Benefit from a free display at the "Innovation Crossroads" for exhibitors participating for their third time at SIAL Montréal;
Optimize your participation by using the promotional tools available;
Benefit from SIAL Montréal''s international exhibition promotional campaign.