VOX POP: The Farmer’s Voice
Speakers:
Kerli Ats, CEO, ESTONIAN FARMER’S FEDERATION, Member, EESC, ESTONIA
Sophie Gregory, Dairy Farmer, ARLA ORGANIC, UK
David Christensen, Dairy and Beef Farmer, KINGSTON HILL FARM / ARLA, UK
Matthew Wilkin, Director, WHITE SKYE FARMS, UK
In order to provide the tools and systems that will help farmers achieve their goals, we must start at the very beginning and hear from the farmers themselves. We’ve spoken to farmers across Europe about the main challenges they face, and their experiences in adopting new technologies.
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What are your main objectives and priorities over the next 12 months? How have these shifted since the pandemic? What are your biggest challenges and concerns?
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How do you feel about the growth of on-farm data and the transition to digital? Are you seeing a clear ROI from this?
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What other new technologies coming onto the market excite you the most and where do you see the biggest opportunities to improve your operations?
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What are your concerns regarding new solutions, and what could be done to accelerate your adoption?
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What are your thoughts on government incentives such as The Sustainable Farming Incentive in the UK?
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What does the future look like for you in the next 5-10 years? How can the industry best support tomorrow’s farmers?