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VIV India 2014
VIV India 2014

VIV India 2014

April 23, 2014 to April 25, 2014
Bangalore - Karnataka - India
General Info

VIV India will be held in Bangalore from April 23-25, 2014. In three days internationals and Indian suppliers present products from Feed to Meat for the poultry, fish, dairy and pig sectors.

With the selection of Bangalore as the host city, VIV India 2014 revisits South India's key business hub.

Feed to Meet

Consumer attitude and behaviour towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.

Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

To stay current with these developments, today’s meat business is about improving:
• yield
• quality
• hygiene
• traceability
• portioning
• performance
• profitability
• efficiency
• transparency

Meat producing and – (further) processing companies adapt and improve their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.

VIV and food safety
Over 30 years ago VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. Recently, VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain.
Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV India will become a platform where all participants in animalproduction can work together to provide the guarantees consumers are demanding.

Food safety is a global business – it’s your business!


Industrial feed processing equipment, supplies, raw materials
Feed ingredients and additives
Animal health
Animal breeding
Farm equipment
Slaughter equipment
Meat ingredients
Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing
Meat-, dairy-, eggproducts
Subjects covering parts or all of the above-mentioned items in the meat supply chain
Knowledge transfer and consultancy


Feed mills
Poultry farms
Pig farms
Cattle farms
Fish farms
Agricultural farms
Meat slaughtering companies
Meat (further) processing companies
Feed ingredients and additives companies
Farm / industry equipment suppliers
Distribution / wholesale / retail / trade meat (products)
Other distribution / trade agencies
Research / consultancy
Large-scale integrated companies
National / local authorities

Related news releases
News published on April 21, 2014
Today there have been increased incidences of food contaminations from animal sources. Indiscriminate usage of antibiotics and synthetic feed additiv...
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