VNU Exhibitions Europe, part of Royal Dutch Jaarbeurs, is active organizing trade shows in the field of intensive animal farming for many years and has achieved a high international standard with the exhibition brand VIV. The exhibition program of VIV typically includes companies active in feed milling and supplying feed milling equipment, animal feed and feed additives, animal health products, breeding and housing, meat products, meat processing, packaging and logistics and other services related to the animal protein production industry.
In 2000 the first VIV China was organized. It was, and still is, a joint venture of the Chinese National Animal and Veterinary Service (CNAVS) and VNU Exhibitions Europe. As expected in a fast growing economy also VIV China experienced steady growth. Among many local competitors VIV China has established itself to be the only international trade show in animal husbandry in China.
FEED TO MEAT
Consumer attitude and behavior towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.
Animal production and processing is facing a difficult time. Consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled. To stay current with these developments, today’s meat business is about improving:
Meat producing and (further) processing companies adapt and impove their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.
VIV China: from Feed to Meat
In its role as the nation's platform on animal production and meat processing, VIV China showcases the industry's developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV China will represent every step in the meat production process. Related topics will be featured in the VIV International China Summit.
Meat safety is a global business - it’s your business!
WHEN AND WHERE
September 6 - 8, 2016
New China International Exhibition Center (NCIEC)
Hall West 1 and 2
88 Yuxiang Road
Tianzhu, Shunyi District