Information
VIV CHINA 2008. Please note that VIV China 2008 is held at a different venue: the New China International Exhibition Center (New CIEC). As a result of this change the dates have also been changed into 20-22 October 2008.
From Feed to Meat
Consumer attitude and behavior towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.
Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.
To stay current with these developments, today´s meat business is about improving:
•yield
•quality
•hygiene
•traceability
•portioning
•performance
•profitability
•efficiency
•transparency
Meat producing and – (further) processing companies adapt and impove their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that´s where VIV comes in.
VIV China: from Feed to Meat
In its role as the nation''s platform on animal production and meat processing, VIV China showcases the industry''s developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV China wil represent every step in the meat production process. Related topics will be featured in the VIV China Conference.
Meat safety is a global business -it´s your business!
Target groups
Feed to Meat exhibitor target groups
-Industrial feed processing equipment, supplies, raw materials
-Feed ingredients and additives
-Feed
-Animal health
-Animal breeding
-Farm equipment
-Slaughter equipment
-Meat ingredients
-Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing
-Meat-, dairy-, eggproducts
-Subjects covering parts or all of the above-mentioned items in the meat supply chain
-Knowledge transfer and consultancy
Feed to Meat visitor target groups
-Feed mills
-Poultry farms
-Pig farms
-Cattle farms
-Fish farms
-Agricultural farms
-Meat slaughtering companies
-Meat (further) processing companies
-Feed ingredients and additives companies
-Farm / industry equipment suppliers
-Distribution / wholesale / retail / trade meat (products)
-Other distribution / trade agencies
-Veterinarians
-Research / consultancy
-Large-scale integrated companies
-National / local authorities