Ankeny, Iowa, USA – January 28, 2020 - APC is pleased to introduce a new global branding, messaging and alignment. The unified look and messaging platform kicked off with the launch of an updated brand look and website: www.APCproteins.com.
“Our focus throughout this rebrand has been to ensure no matter where in the world our customers and stakeholders encounter APC products or content, it will be clear that we are one company, with one mission,” stated Beth Saxton, Marketing Manager.
APC’s mission is to be the global leader in providing high quality, safe and effective products that help animals and plants thrive through the use of innovative functional proteins that positively impact performance.
It is our responsibility to share with Producers, Feed Specialists and Veterinarians the positive impact our products provide as an essential global health tool for Swine, Poultry, Aquaculture, Companion, Ruminant and Plant Health applications. APC’s plasma functional proteins help support immune health and positively impact key performance measures that allow animals and plants to thrive.
In addition to the updated look, APC has refreshed the names of its flagship products including AP 920, AP 820 and AP 300 / 301 / 301G. APC’s plasma and red cells are manufactured with enhanced processes and have hundreds of research studies to further ensure their safety and effectiveness. Today, APC’s products set the standard by which all other health management ingredients are measured.
Product names will evolve to:
- AP 920 becomes: Amplify 920 Plasma Powder
- AP 820 becomes: Amplify 820 Plasma Powder
- AP 301 becomes: Fortify 300 / 301 / 301 G Red Cells
These names were chosen because they represent the essence of what the ingredients do and unify them as a family of products. The names communicate that plasma will amplify health and performance while red cells fortify diets through highly digestible proteins.
Tom Schmitt, Vice President of Global Sales stated, “We are excited to launch our new branding and web site, which will allow us to more effectively share information about the value of our unique functional plasma protein and red cell products with our customers, distributor partners and industry associates on a global basis.”
Mentioned in this news release: