May 16 – 18, 2006
Jaarbeurs Utrecht,
Jaarbeursplein 6
The Netherlands
Meat safety: from feed to meat
Consumer attitude and behavior towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.
Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are skeptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.
To stay current with these developments, today´s meat business is about improving:
•yield
•quality
•hygiene
•traceability
•portioning
•performance
•profitability
•efficiency
•transparency
Meat producing and – (further) processing companies adapt and improve their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that´s where
VIV comes in.
VIV and meat safety
Over 30 years ago
VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. Recently,
VIV stretched its profile and shaped it to today´s requirements on meat safety. The concept is called
Feed to Meat and involves all sectors in the meat production chain.
Animal feed production and further meat processing will be added to the exhibition profile. As a result
VIV Europe will become a platform where all participants in meat production can work together to provide the guarantees consumers are demanding.
Why exhibit at VIV Europe 2006
As we previously stated, animal production and processing is facing a difficult time. After mad cow, classical swine fever and avian influenza, consumers are skeptical and want guarantees about the meet they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.
This is leading to integrated production chains with more transparency and industry consolidation. To survive and prosper, companies in all industry segments must work closely with one another to guarantee safety.
VIV Europe provides the platform to do just that.
• VIV Europe is the leading event of its kind in the world.
• VIV Europe is the only international platform that unites all links in the supply chain.
• It is the place that showcases the latest solutions, trends and technologies in meat production and processing.
• It is a major opportunity to profile your company and present your products to an audience of
30,000 decision-makers from 125 countries.
At VIV Europe 2006 you will be able to:
• generate new sales leads
• launch a new product or service
• demonstrate working machinery to a live audience
• penetrate a new market
• meet existing customers and build customer loyalty
• enhance your company image
• carry out market testing and research
• recruit new agents or distributors
VIV Europe Conference
During
VIV Europe 2006 there will be an extensive conference program which will cover subjects related to all parts of the
Feed to Meat supply chain, which ranges from industrial feed processing, animal health, animal breeding, and farming till slaughtering and meat production.
The entrance will be free for visitors. The tentative program will be published in December. Registered companies that feel they can make a significant contribution to the conference program are encouraged to share their ideas with the
VIV team.
Meat safety is a global business – it´s your business!
Feed to Meat exhibitor target groups
• Industrial feed processing equipment, supplies, raw materials
• Feed ingredients and additives
• Feed
• Animal health
• Animal breeding
• Farm equipment
• Slaughter equipment
• Meat ingredients
• Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing
• Meat products
• Subjects covering parts or all of the above-mentioned items in the meat supply chain
• Knowledge transfer and consultancy
Feed to Meat visitor target groups
• Feed mills
• Poultry farms
• Pig farms
• Cattle farms
• Fish farms
• Agricultural farms
• Meat slaughtering companies
• Meat (further) processing companies
• Feed ingredients and additives companies
• Farm / industry equipment suppliers
• Distribution / wholesale / retail / trade meat (products)
• Other distribution / trade agencies
• Veterinarians
• Research / consultancy
• Large-scale integrated companies
• National / local authorities
Make a P.I.T.-stop at VIV Europe 2006!
The spotlights are on pig husbandry at
VIV Europe 2006. The
Pig Innovation Theatre, in other words, the
“P.I.T.-stop” will be the hot spot for innovative, new ideas for the pig husbandry sector. This
unique podium is exclusively for exhibitors with products and services aimed at pig husbandry.
Do you want to spotlight your products or services? Join the
P.I.T.-stop. This offer is
entirely free! But be quick. There are only 30 places available, which will be allocated on a first come, first served basis.
How does it work?
• You have to be an exhibitor of
VIV Europe to qualify for free presentation space on the
P.I.T.stop.
• You will be allocated a presentation area of 9 m2, with a rear partition panel and a counter. Electricity and lightning are present.
• You are free to furnish the area as you wish. Both the floor space and facilities are free!
• Your products are displayed in the
P.I.T.-stop for your own account and risk.
• There is no jury or prize giving attached to these presentations.
• An important point, and certainly in your own interest, is that you exhibit an innovation or completely new product and not an existing one.
The press will be a critical spectator.
Visit the official website of the event
http://sites.vnuexhibitions.com/sites/www_viveurope_nl/en/index.asp