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USPOULTRY Announces Winning Web Sites in New Competition

Published: January 1, 2002
By: Sylvia Small
The U.S. Poultry & Egg Association has announced three winners in its new Web Site of the Month competition. The winning companies are Big Dutchman (January), Gold’n Plump Poultry (February), and Meat & Poultry (March). The competition recognizes member company Web sites that excel in the areas of content, structure and navigation, visual design, functionality, and marketing.

" Electronic communication is vital in today’s economic environment,” said USPOULTRY President Don Dalton. “These sites deliver the company’s message to a worldwide audience in an attractive and informative manner."

Big Dutchman, Holland, Mich., includes information on the company’s products and history, employment opportunities, innovations, trade show activities, and industry links. The Web site address is www.bigdutchmanusa.com.

Check out the Gold’n Plump Poultry site, www.goldnplump.com, for recipes, food safety information, trivia, and details about the company’s products and community and environmental efforts. Gold’n Plump Poultry, St. Cloud, Minn., launched the site in April 2000. “Our goal is to have an Internet extension of our brand personality that’s also a resource for consumers for chicken recipes, product information, and brand/company information in a fun and engaging format,” said Public Relations Specialist Dan Jacobson. Content is developed within the company. The site is maintained and programmed by a team of free-lancers working in Minneapolis. The most popular features are the meal ideas section, which is updated quarterly, and the recipe search.


Meat & Poultry magazine, Kansas City, Mo., launched www.meatpoultry.com five years ago. The site serves as an industry resource, providing an industry calendar, a Job Center, poultry company profiles, product news, and regulatory updates. Content comes from a variety of resources within the company and from outside contributors. According to Publisher Chuck Jolley, the most popular feature is the daily news package that is e-mailed to registered people Monday through Friday by 10 a.m. It also is available to everyone who visits www.meatpoultry.com.

Each Web Site of the Month winner receives a graphic image to place on its Web site and a plaque. Winning entries are profiled in a special section on the U.S. Poultry & Egg Association Web site, www.poultryegg.org/WebsiteMonth/index.html.

USPOULTRY selects honorees on a quarterly basis. Member companies needing more information about the competition should contact Pennie Howard at (770) 493-9401 or phoward@poultryegg.org.

The U.S. Poultry & Egg Association is the world’s largest and most active poultry organization of its kind. The association’s work revolves around research, education, communication, and product promotion.
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