Consumers pay attention to milk fatty acid profile. We can satisfy this this demand through animal nutrition

Markey et al. (2017) have just published a paper where they reflect that consumers are aware of the importance of milk fatty acid profile on their health, particularly if it is either more or less unsaturated. Their study evaluated the consumer acceptance of SFA-reduced, monounsaturated fatty acid–enriched (modified) milk, Cheddar cheese, and butter when compared with control and commercially available comparative samples. The effect of providing nutritional information about the modified cheese was also evaluated. The provision of health information significantly increased the overall liking of the modified cheese compared with tasting the same sample in a blinded manner.