Novus names Distribution Partner in China

Global animal health and nutrition company Novus International, Inc., today announced a new partnership with Co-Innova Animal Nutrition Technology (Shanghai) Co., Ltd., to serve customers in China.

The new Chinese company, Co-Innova Animal Nutrition Technology (Shanghai) Co., Ltd., will serve as Novus’s distributor in China for its MINTREX® bis-chelated trace minerals and other products.

Co-Innova is led by Dr. Defa “Brian” Sun, former commercial director for Novus China, and was created in collaboration with former sales managers Zhong Xu and Yuan Lei.

“We are thrilled to continue to serve the animal agriculture industry in China and offer the best selection of Novus and Co-Innova to our customers here,” says Dr. Sun, CEO of Co-Innova. “Our team at Co-Innova has a rich knowledge of Novus HMTBa products, and we’re looking forward to continuing to deliver the very best to our customers here.”

Along with the MINTREX® product line and MINTREX® blends, Co-Innova will also offer ACTIVATE® DA nutritional feed acid and CSM 18 enzyme blends. Novus methionine solutions – MHA® feed supplement, ALIMET® feed supplement, and MHA® SP feed supplement – will be available on an indent basis.

“Novus is very happy to be able to partner with our former colleagues to continue serving animal agriculture producers in China,” says Vaibhav Nagpal, Novus vice president and managing director for Asia. “Novus leadership is glad that our products are in the hands of people who understand them and have deep knowledge of our customers in China. We know our customers will appreciate the smooth transition.”