Global animal health company, Alltech, brought the master mind behind the super brand of Kentucky Fried Chicken to reveal his secrets to the public on Thursday, January 28. Former Kentucky Governor, John Y. Brown Jr. spoke in Atlanta, Georgia at the International Poultry Exposition in the Georgia World Congress Center, on his success in the poultry industry.
Recently named one of America's top business leaders in the 20th Century by Harvard Business School, Governor John Y. Brown, Jr. disclosed the ‘secret recipe' to creating a super brand, as he is recognized for being the individual to launch the super brand of Kentucky Fried Chicken. Governor John Y. Brown, Jr.'s major points from the speech were to "sell the chicken" and "give the customers what they want". The governor also stressed the importance of proper public relations and marketing to elevate your brand. It is estimated that nearly 250 attendees, included a large Latin American audience, joined the governor for breakfast.
Alltech president and founder, Dr. Pearse Lyons, talks of how having the governor speak is beneficial to this industry, "Governor Brown knows chickens, and what these people need right now to ‘bounce back' is encouragement. Here is an example of someone that knows chickens and made a success off of knowing chickens. I can not think of a better success story for this crowd".
Alltech is celebrating 30 years of innovating nutritional solutions for health and performance in 2010 by continuing to bring dynamic speakers like Governor John Y. Brown Jr. to help the industry "bounce back". Lyons optimistically states, "2010 is the year for our industry to bounce back, the year for total traceability, and the time for branding and creating market loyalty."
Alltech is the proud sponsor of the Alltech FEI World Equestrian Games 2010TM to be held in Lexington, Kentucky from September 25 to October 10, 2010.