Engormix.com continues global expansion with a new office in India

Engormix.com has opened a new office in India, adding to the four that are currently in operation (Argentina, Brazil, Mexico, and Europe).

The new office is located in the city of Karnal, 250 km from New Delhi. Strategic partner of Engormix.com: Dinesh Kumar Arora will be based out of the new office. Arora also currently serves as editor of the Poultry and Livestock Technology Journal.

During an interview, the Executive Director of Engormix.com, Carlos Pavesa, stressed that "the group's expansion is a key action in deploying the strategy of broadening the community in its main pillars: the implementation of bilateral business between customers, promotion of corporate marketing, sales and communication, exchange of technical information about the industry and the dissemination of news within the industry." Pavesa also noted that the Indian market is growing rapidly and thus has become a market with greater consumer purchasing power resulting in an attractive market to do business.

Why the decision to expand into India?

For several reasons, Engormix has been participating in the Indian market for several years. India has enormous potential in the agribusiness sector and for Engormix it is very important to have a physical presence beyond our online presence we currently maintain. In our English community we have a very significant amount of users from India.

How will users and companies benefit from Engormix presence in India?

In different ways, when Engormix takes these types of strategic actions the entire community automatically benefits, both the 230,000 registered users as well as the 600,000 visits we receive each month.

This mainly allows us to nurture and generate business opportunities between different markets that already interact within the Engormix community. Indian companies as well as international companies from around the world wanting to enter the Asian market will no doubt benefit as India's population nears 1.2 billion.
 
What are the future goals to expand the company?

Engormix.com currently has offices in Mexico, Europe, Argentina, Brazil and now India. Next year's plan is to evaluate and move forward in other strategic markets.

Engormix.com representative in India, Dinesh Kumar Arora,  was present at IAI Expo 2010 where he talked to Engormix.com Marketing Manager, Iván Marquetti, about his role in the company.

Watch the video to know more...