Novus International, Inc. was pleased to present the Novus FORUM, Mintrex Broiler Trip, which was held in different cities of Argentina, during the last weeks of November 2014.
The company had huge expectations of receiving Nutritionists and Executives of the major companies in the poultry industry of Poland,Ukraine and Russia, with representatives from Novus Europe, Novus Argentina and Novus do Brasil.
The event featured a full day of technical training and visits to major poultry companies of Argentina, to know different applications and strategies of using Mintrex, and the performance and benefits obtained from the use of this family of minerals.
The training was helt at the Melia Hotel in Buenos Aires, where both Mr. Ricardo Esquerra, PhD., Senior Manager of Research and Development for LATAM and Africa, and MV Fernando Toscano, Product Manager Minerals & TNS LATAM, Novus International, developed the concept of Mintrex® products, the commercial relevance of nutrition with trace minerals in poultry and the efficient implementation strategy called "Reduce and Replace".
This year, Novus is celebrating the 10-year anniversary of its highly-effective chelated trace minerals, MINTREX®. The MINTREX molecule truly embodies Novus’s commitment to delivering innovative products which support animal nutrition and performance. This anniversary reflects Novus’s leadership position in the chelated trace minerals market and highlights the company’s dedication to sustainable solutions that improve animal welfare while minimizing environmental impact.