Novus celebrated the 10-year anniversary of its chelated trace minerals at EuroTier 2014

Novus International, Inc. was exhibiting for the fifth time at EuroTier 2014, the world’s leading trade fair for animal production. The event took place in Hannover,Germany November 11-14 and brought together animal production professionals from all over the world. Novus highlighted its sustainable nutritional solutions for multiple animal species.

This year, Novus is celebrating the 10-year anniversary of its highly-effective chelated trace minerals, MINTREX®, and hosted several events at EuroTier to celebrate this momentous occasion. The MINTREX molecule truly embodies Novus’s commitment to delivering innovative products that support animal nutrition and performance. This anniversary reflects Novus’s leadership position in the organic trace minerals market and highlights the company’s dedication to sustainable solutions that improve animal welfare and the environment.

We were pleased to present Prof. Dr. Josef Kamphues, Head of the Institute of Animal Nutrition at the University of Veterinary Medicine in Hannover in Germany, at our MINTREX 10-year anniversary celebration on November 12, who highlighted the importance of trace minerals in animal nutrition. 

Novus also presented its latest data to improve gut and foot pad health with AVIMATRIX®. AVIMATRIX is manufactured with the Novus Premium Blend Technology, a unique manufacturing process. By reaching the lower intestines of birds, AVIMATRIX impacts the microflora balance, which ultimately supports a better bird production efficiency, particularly in challenged poultry operations.