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Nutriad opens new plant in China

Date of publication : 3/29/2017
Company : Nutriad
Source : Nutriad
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Traditional Chinese dragon dances were on display when Nutriad, together with local partners, opened its new palatability factory in Nantong (China). The ribbon cutting ceremony was attended by government officials, industry leaders and local staff. A pioneer in flavour and sweetener solutions for livestock applications in China, Nutriad invested in a new state of the art production facility allowing the introduction of the most recent product development from their laboratories in Europe.

The new factory, with a 10,000 Mt capacity/year, will operate under the FFI (Feed Flavour International) brand. Building on strong experience in swine nutrition, the new plant will also service ruminant and aquaculture applications.

Stated Erik Visser, CEO Nutriad, “As the Chinese industry has developed, both government regulations as well as customer demands have changed over the years. This new factory is in full compliance with the latest environmental and safety regulations and brings together our years of experience from producing and servicing customers across the world.”

The new 4,150 M2 facility, will see production capacity increased and incorporates lab facilities that were built following European quality standards. Introduction of new bags will enhance the product quality and introduction of ERP software will support supply chain improvements.

The opening ceremony was follow by a seminar that hosted speakers from Chinese universities and international industry expert and concluded with a dinner attended by industry leaders from all over China.

Concluded Nutriad CEO Visser: “China is a dynamic and growing country. We are proud to be investing in this market and in our relation with local producers. We are confident that we will continue to be successful as we have shown to be able to convert global knowledge into practical local solutions helping producers to overcome feed intake challenges.”

Multinational feed additives producer Nutriad, headquartered in Europe, was established more than 50 years ago. Through organic growth and selective acquisitions Nutriad has grown to be a global leader in specialty feed additives solutions for enhancing performance and promoting health in livestock and aquaculture. Nutriad delivers products and services to over 80 countries. Find out more here

Mentioned in this news release:
April 10, 2017
Time runs fast and putting events in some historical perspective can sometimes be misleading for all of us..

I wonder if there is not a kind of lapsus or typing error in the last paragraph of this press release. It mentions that NutriAd was estabilished more than 50 (FIFTY) years ago. This would mean before 1967 !!

If I remember well, NutriAd International was founded by Dr. Jamal Al Saifi, now CEO of InnovAd, after he left Kemin in 1995, means about 22 years ago. Only some years later this company was taken over by the INVE group. Means around the year 2000. I guess NutriAd in its actual structure must be about 10-15 years old only. Most probably, the current CEO was even not yet born in 1967 and joined NutriAd in 2010 only.

In todays fast moving market with mass communications via multiple channels, authenticity of information becomes hard to verify and it becomes more and more tough to distinguish between correct and biased information.
For your reading only..
Innovad Innovad
Antwerpen, Belgium
April 10, 2017
I guess you are right Dr. Goethals , but as ignorance and misleading information becomes the norms we get easly confused between the right and wrong , correct and misleading .
After all even the flag the and the name used is in reality do not exsist except for Feed flavor Asia which is not related at all to current structure and business .
In summery partial knowldge is more dangrous than ignorance or no knowldge at all .
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