The potato protein market is estimated to procure steady growth supported by robust demand for high nutritional, plant-based protein supplements. Consumers are steadily gravitating towards highly nutritious diet and are well-informed about the minimum levels of daily protein requirements. Rising environmental concerns have led people to adopt a vegan diet, which is fueling the demand for plant-based ingredients. As such, potato protein concentrate is likely to dominate the industry in the upcoming years owing to its usage in sports supplements, its competitive pricing, and nourishing health benefits.
Potato protein has foaming, emulsifying and gelling properties which make it suitable for food & beverage applications. It is used in functional foods and meat alternatives. The potato protein isolates segment is likely to rise over 4% CAGR based on its underlying use in bakery products for good color and texture. There is growing awareness about the health benefits of dairy-free protein as well as rising cases of lactose intolerance that could boost product adoption.
Driven by high demand, potato protein manufacturers are working on new product development. For instance, in 2017, key industry player, Avebe announced the launch of its new plant-based solutions at Food Ingredients Europe, including the first microwaveable potato starch, a potato protein Solanic 100, and Perfectasol potato-based texturing systems. These solutions are meant for use in a range of applications, like in dairy and bakery products, ready meals, and in protein-loaded crisps, bars, and snacks. With such innovations, Global Market Insights, Inc., reports that the potato protein market may exceed USD 110 million by 2027.
Speaking of applications, the product is widely used in animal feed. Potato protein gives protein enrichment in several feeds owing to its advantages of muscle growth and easy digestibility in young animals. It is used in feed for athletic horses, young horses, and convalescent horses for muscle growth and preparation to exert. It also finds application in calf feed as a replacement to milk protein as well as substitutes fish meal in animal feed.
Geographically, the Europe potato protein market is anticipated to record above 4.5% CAGR over the forecast timeframe in view of surge in consumer’s fondness from vegan food and the adoption of meat substitutes. Gym goers and sportsmen are increasingly using vegan supplements as they help in muscle gain and retention. A considerable potato processing capacity, robust investments towards enhanced protein concentration levels, and the ease of raw material availability are some factors that might influence regional industry growth.
On a global scale, the potato protein market consists of companies such as Emsland Group, Avebe, ADM, KMC Ingredients, Roquette Freres, Peppes Group, PPZ Niechlow, AKV Langholt, Omega Protein Corporation, and Sudstarke Agrana Beteiliguns AG. These organizations are focusing on different business strategies including geographic expansions, processing capacity expansions, and new product development.
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