Professional Title:
Master
Description of professional services:
BUSINESS DEVELOPMENT & STRATEGIC MARKETING ADVISER
B2B, BRANDING, ANIMAL NUTRITION & BIOSECURITY, VETERINARY
Dedicated and detail-oriented Business Development Adviser/Executive, with 15+ years of experience in the development of new international markets and distribution networks. Skilled communicator, with strong leadership ability and the capacity to implement strategic marketing and business initiatives across widespread international networks. Proven ability to train and lead cross-functional teams and drive visibility and profitability for new and existing brands and companies.
Strategic Marketing & Planning • Global Marketing & Branding • Change Management
Negotiation • Global Business Strategy • New Business Development • Global Leadership
Multicultural Team Management • Customer Relations • Language Proficiency • B2B Selling
Team Building & Leadership • Animal Nutrition Industry • Biosecurity • Veterinary
Professional experience:
JJ INTERNATIONAL, Belgium • 2011 to Present
Senior Business Adviser & Owner
Independent contractor, providing strategic marketing and business advisory services for B2B companies. Specialised experience in fields of agribusiness, including nutrition, biosecurity and pharmaceuticals, and expertise in dealing with cultural affinities in international business settings.
CURRENT PROJECT :
SALmate - Embracing Life : Unique Omega-3 Fatty Acid Enriched Dry Product with EPA and DHA
Representing an American based manufacturer to develop a first class distribution network and support the strategic marketing activities for their unique Omega 3 product for Asian, European, and South-American countries in dairy, pig and petfeed industry segments.
KEMIN AGRIFOODS, Belgium • 2010 to 2011
Manufacturer of animal feed additives, with 700 employees and annual turnover of $200M.
Global Marketing Director
Supervised 5 Global Product Managers and 1 Global Marcom Manager in development and execution of global corporate business strategy. Oversaw and trained marketing staff and managed overall branding and promotion of Kemin AgriFoods business worldwide. Served on Board of Directors.
• Executed centralized global marketing management within highly decentralized organisational structure, with numerous highly autonomous silo units.
• Developed new strategic positioning of the company and corporate branding strategies.
• Installed and supervised new Product Managers from 5 worldwide locations, and helped to integrate them into the regional teams.
• Accountable for P&L of global Kemin AgriFoods year-over-year growth of 20% in gross margin between 2010 and 2011.
IMPEXTRACO, Belgium • 1999 to 2010
Manufacturer and distributor of animal feed additives, with staff of 60 and $150M turnover.
Global Business Unit Director
Start-up and manage the new Protective Feed Ingredients business unit, later branded as Power-Protexion. Created product portfolio, assembled a technical/marketing team, established a worldwide distribution network and managed sales. Travelled throughout Asia, South America, South Africa, the Middle East and Russia. Served on Board of Directors and directly supervised team of 8 in technology, sales and support functions.
• Developed highly profitable business unit, increasing the overall value of Impextraco and allowing the company to expand f
Coverage area:
International
Location:
Brasschaat, Antwerpen, Belgium